Choose a product or firm that you think would benefit from a contest, and write a brief

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Choose a product or firm that you think would benefit from a contest, and write a brief proposal outlining your idea for a contest. Be specific and thorough in your suggestions. Explain how the contest would help fulfill the objectives of promotion.


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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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