Choose a specific target audience that an advertiser might want to reach. Discuss how magazines and/or newspapers

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Choose a specific target audience that an advertiser might want to reach. Discuss how magazines and/or newspapers could be used to reach this particular market in a cost effective manner.

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:33 AM

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Choose a specific target audience that an advertiser might want to reach. Discuss how magazines and/or newspapers

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First of all it should be noted that selectivity is an inherent advantage of advertising in many mag...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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