Choose five people from your market segment to research with a survey. Write ten questions and ask the survey participants “yes-or-no” questions on a scale of one to four, or design your own range. Also ask five open-ended questions
Answer to relevant QuestionsRead and interpret the following chart: a. Which single provider has the largest market share? What is the percentage? b. What share do the two largest suppliers enjoy together? c. How much bigger is IBM’s share than ...How do you plan to incorporate philanthropy in your marketing mix? What costs and benefits are there to offering trade credit? How can a small firm ensure that it controls the costs? Why does viral marketing have such success potential? How can a viral marketing campaign work against a company? List three ways you intend to provide superior customer service.
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