Choose three of the advertising execution techniques discuss in the chapter and find examples of advertisements that are using them. Discuss why the marketers might be using these particular ad execution techniques.
Answer to relevant QuestionsDiscuss the role of headlines and in a print advertisement. What is the difference between a direct headline and an indirect headline and when might each be used?One of the more popular metrics now being used in nontraditional media (Internet, social media, etc.) is engagement. This term has also been used in evaluating traditional media. Explain what is meant by engagement. Is this ...Figure discusses the advantages and disadvantages of media. Describe any factors that may be taking place that might change the disadvantages or advantages of various media.What are the various options available to advertisers for purchasing advertising time on television? How does the use of these options differ for national versus local advertisers?Discuss the role of magazines as part of an advertiser’s media strategy. What are the advantages are and limitations of magazines?
Post your question