Cindy Combs, a professional investor, was having lunch with a colleague recently and said, “Do you remember Peter Kennedy, the entrepreneur we met the other day who created an iPhone app that helps busy families keep track of their activities? I checked up on him and concluded that he has all the right personal attributes not only to be an app developer but to be a successful entrepreneur. He’s thinking about creating some additional family-focused apps and I’m inclined to invest in his business.” Cindy’s dinner companion said, “Really, tell me about Peter’s characteristics that are so impressive to you?” What do you think Cindy said in response to her companion’s question about Peter’s characteristics?
Answer to relevant QuestionsJose Peacher is an executive with a large manufacturing company. A former coworker of his recently started a company and raised $1 million from a well-known angel investor even though he did not need the money to launch the ...How did the “liabilities of newness” affect Justin Gold as he attempted to formally launch his entrepreneurial venture? How might consultants help Zappos deal with two key challenges (as mentioned in the case) the firm faces today? What risks do small firms face when partnering with large, successful companies? What risks do large companies take when they rely on small firms as a source of innovation? Why is it so important to get a personal introduction before approaching a potential investor or banker?
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