Cite examples where advertisers may be able to develop successful ads without the benefit of pre-testing. Why would an advertiser decide to make the decision not to pretest?
Answer to relevant QuestionsThe Ogilvy Awards are given to companies and their agencies that have successfully employed research to develop and measure the effectiveness of their campaigns. Google the Ogilvy Awards , pick any of the award winners and ...Why are so many multinational companies expanding into China? What challenges do marketers and advertising agencies face in developing IMC programs for the Chinese market?Discuss the need for regulation of advertising and other IMC tools Do you advocate more or less regulation of advertising and other forms of promotion by governmental agencies such as the Federal Trade Commission and the ...Do you agree with the new guidelines from the Federal Trade Commission requiring bloggers and endorsers to disclose any material connection to an advertiser?” How might this impact companies that use social media in their ...Discuss how attitudes toward the use of sex in advertising differ between men and women. Discuss the implications of these attitudinal differences for marketers who are developing ads for each sex.
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