Question: Collect examples of ads that rely on the use of
Collect examples of ads that rely on the use of metaphors or resonance. Do you feel these ads are effective? If you were working with the products, would you feel more comfortable with ads that use a more straightforward, “hard sell” approach? Why or why not?
Answer to relevant QuestionsCreate a list of current celebrities whom you feel typify cultural categories (e.g., clown, mother figure, etc.). What specific brands do you feel each could effectively endorse? Describe a multi-attribute attitude model, listing its key components. What are some factors that influence how an organizational buyer evaluates a purchase decision? What is a kin-network system? The store environment is heating up as more and more companies put their promotional dollars into pointofpurchase efforts. Some stores confront shoppers with videos at the checkout counter, computer monitors attached to ...
Post your question