“College students’ concerns about the environment and vegetarianism are just a passing fad: a way to look ‘cool.’ ” Do you agree?
Answer to relevant QuestionsMarketers continue to push the envelope as they challenge society’s norms regarding what topics are appropriate to discuss in public. Products that people only used to whisper about now pop up in ads and billboards; these ...What do we mean by the idea of hyper-reality? Give an example that is not discussed in the chapter. How does this concept differ from augmented reality? The chapter notes that marketers may elect to shrink the amount of product it sells and maintain the same price rather than raise the price. Is this ethical? Describe two factors that can lead to stimulus adaptation. Construct a “consumption biography” of a friend or family member. Make a list and/or photograph his or her most favorite possessions and see if you or others can describe this person’s personality just from the ...
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