Comac has decided to enter an extremely competitive market with the C919. What global market strategy do

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Comac has decided to enter an extremely competitive market with the C919. What global market strategy do you recommend for Comac as it explores the possibility of marketing its product to major airlines in the United States and Europe? That is, how will it position itself to gain orders against Boeing and Airbus?
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Marketing Management

ISBN: 978-0078028861

2nd edition

Authors: Greg Marshall, Mark Johnston

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