Comment on Perfumania's seeking a third location in Mall of America from the perspective of trading-area overlap.

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Retail Management A Strategic Approach

ISBN: 978-0132720823

12th edition

Authors: Barry R. Berman, Joel R. Evans

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Question Posted: Mar 21, 2016 02:06 AM

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Discuss the concept of trading-area overlap from the perspective of small- versus large-store formats.
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Comment on Perfumania's seeking a third location in Mall of America from the perspective of trading-area overlap.

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Retail Management A Strategic Approach

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