Comment on the ethics of the following situations: a. During the course of telephone calls to investors,

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Comment on the ethics of the following situations:

a. During the course of telephone calls to investors, a stockbroker records respondents’ voices when they are answering sensitive investment questions and then conducts a voice pitch analysis. The respondents do not know that their voices are being recorded.

b. A researcher plans to invite consumers to be test users in a simulated kitchen located in a shopping mall and then to videotape their reactions to a new microwave dinner from behind a two-way mirror (one that an observer behind the mirror can see through but the person looking into the mirror sees only the reflection).

c. A researcher arranges to purchase the trash from the headquarters of a major competitor. The purpose is to sift through discarded documents to determine the company’s strategic plans.

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Business research methods

ISBN: 978-1439080672

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Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff

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Question Posted: Oct 02, 2012 07:44 AM

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Comment on the ethics of the following situations: a. During the course of telephone calls to investors,

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a Voice pitch is an example of a special type of observation studythe use of mechanical rather than human techniques This technique has certain limita...View the full answer

Business research methods

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