Comment on the following remark by a marketing consultant: “Qualitative exploration is a tool of marketing research and a stimulant to thinking. In and by itself, however, it does not constitute market research.”
Answer to relevant QuestionsA researcher tells a manager of a wine company that he has some “cool ethnography results from Face book postings” suggesting that young consumers like the idea of plastic individual serving size bottles that could be ...What are the basic categories (orientations) of qualitative research? Thinking of secondary data as advantageous, how might a bank or healthcare organization use a big data approach using secondary data to predict peak periods for loans or emergency care? Use the Internet to learn what you can about Indonesia. a. Check the corruption index for Indonesia at http://www.transparency.org. b. What additional kinds of information are available from the following sources? What is a click-through rate? How is it relevant to e-mail surveys?
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