Comment on the following statements: a. Marketing managers are paid to take chances with decisions. Marketing researchers
Question:
a. Marketing managers are paid to take chances with decisions. Marketing researchers are paid to reduce the risk of making those decisions.
b. A marketing strategy can be no better than the information on which it is formulated.
c. The purpose of research is to solve marketing problems.
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a This statement illustrates a role that marketing research plays A marketing researchers job is to ...View the full answer
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Related Book For 
Essentials of Marketing Research
ISBN: 978-1305263475
6th edition
Authors: Barry J. Babin, William G. Zikmund
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