Commercial Alert, a consumer group, is highly critical of neuromarketing and has called it Orwellian. The group's executive director wrote, “What would happen in this country if corporate marketers and political consultants could literally peer inside our brains and chart the neural activity that leads to our selections in the supermarket and voting booth?” “What if they then could trigger this neural activity by various means, so as to modify our behavior to serve their own ends?” What do you think? Is neuromarketing dangerous?
Answer to relevant QuestionsFind examples of electronic recommendation agents on the Web. Evaluate these—are they helpful? What characteristics of the sites you locate are likely to make you buy products you would not have bought on your own? (Group) Form a group of three. Pick a product and develop a marketing plan based on each of the three approaches to consumer decision making. What are the major differences in emphasis among the three perspectives? Which is ...Describe the relationship between a consumer’s levels of expertise and how much he is likely to search for information about a product. List the three stages of a ritual. What is a cultural formula? Give an example.
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