Communicating SMS Medical Pacs to U.S. Audiences through European Testimonies (Case #36, Notes)
Discussion Questions
1. Discuss the capabilities of a PACS and the ways it can contribute to the operation of a healthcare institution.
2. Discuss SMS' organizational structure and its ability to conduct business internationally.
3. Did cultural differences play a role in SMS' process of recording testimony among the company's German customers? If so, then what was done to adjust?
4. Discuss the regulatory concerns that had to be addressed as they pertained to SMS PACS as a medical device.
5. Discuss any strategic partnerships that SMS may have as part of their PACS product.
6. Discuss SMS' future plans to take on similar projects in other customer countries in the future. How useful with this experience be in the future?
7. Discuss costs associated with shooting the testimonial. Was it cost-effective to travel to Europe to produce this video? Which costs were most prevalent in this production?