Compare and contrast advertainment and branded entertainment.

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Principles of Marketing

ISBN: 978-0133795028

16th edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Oct 24, 2016 08:12 AM

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Compare and contrast advertainment and branded entertainment.

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The aim of advertainment is to make ads themselves so entertaining or so ...View the full answer

Principles of Marketing

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