Compare and contrast industrial products and consumer products.
Answer to relevant QuestionsExplain the importance of product quality and discuss how marketers use quality to create customer value. Branding is not just for products and services; states are getting in on the action, too, as you learned from reading about place marketing in the chapter. One of the most recent examples of state branding comes from ...Will the most recent efforts by the LVCVA continue to work? Why or why not?When you hear someone mention Las Vegas, what comes to mind? Sin City? Wholesome entertainment for the entire family? An indulgent luxury vacation? ...Discuss trends impacting marketing and the implications of these trends on how marketers deliver value to customers.What value does JetBlue create for its customers?In 2007, JetBlue was a thriving young airline with a strong reputation for outstanding service. In fact, the low-fare airline referred to itself as a customer service company ...
Post your question