Compare and contrast the buying behavior of final consumers and organizational buyers. In what ways are they most similar and in what ways are they most different?
Answer to relevant QuestionsBriefly discuss why a marketing manager should think about who is likely to be involved in the buying center for a particular purchase. Is the buying center idea useful in consumer buying? Explain your answer. .Discuss the advantages and disadvantages of just-in-time supply relationships from an organizational buyer’s point of view. Are the advantages and disadvantages merely reversed from the seller’s point of view? Prepare a table that summarizes some of the key advantages and limitations of mail, e-mail, telephone, and personal interview approaches for administering questionnaires. How is the situation analysis different from the data collection step? Can both these steps be done at the same time to obtain answers sooner? Is this wise? Give an example where packaging costs probably a. Lower total distribution costs and b. Raise total distribution costs.
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