Compare and contrast the pricing strategy of Apple iPods around the world to Microsofts Zune. Then, as

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Compare and contrast the pricing strategy of Apple iPod’s around the world to Microsoft’s Zune. Then, as marketing manager for SanDisk, how would you price a new MP3 player that will be introduced in 35 countries in the very near future. What pricing strategy would you choose and why?
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Marketing Management

ISBN: 978-0078028861

2nd edition

Authors: Greg Marshall, Mark Johnston

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