Compare and contrast the real versus the ideal self. List three products for which each type of

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Compare and contrast the real versus the ideal self. List three products for which each type of self is likely to be used as a reference point when a purchase is considered.

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Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

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Question Posted: Jul 10, 2015 06:30 AM

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Compare and contrast the real versus the ideal self. List three products for which each type of

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The ideal self is a persons conception of how he or she ...View the full answer

Consumer Behavior Buying, Having and Being

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