Compare and contrast the three sales force structures outlined in the chapter. Which structure is most effective?

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Jan 21, 2012 02:18 AM

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Compare and contrast the three sales force structures outlined in the chapter. Which structure is most effective?

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In the territorial sales force structure each salesperson is assigned to an exclusive geographic are...View the full answer

Principles of Marketing

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