Compare and contrast vertical and horizontal strategic relationships between independent companies.
Answer to relevant QuestionsDiscuss the similarities and differences between strategic alliances and joint ventures. Are vertical relationships more likely to be successful than horizontal relationships? Discuss. Visit the Hennes & Mauritz website and compare H&M’s product offerings with those offered by Gap (www.gap.com). Compare and contrast the use of scanner tests and conventional market tests. Eli Lilly & Company manufactures a broad line of pharmaceuticals with strong brand positions in the marketplace. Lilly is also a manufacturer of generic drug products. Is this combination branding strategy a logical one? If ...
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