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Answer to relevant QuestionsHow can sales promotion reinforce a brand’s image? Is this a major objective of sales promotion? Assume you are the owner of a restaurant in your college or university community. A false rumor about your business has circulated claiming that your head chef has a very contagious disease. Your business is falling off. ...Some marketing people claim that any news about a brand, negative or positive, is good as longs as it enables the brand to get noticed and encourages people to talk about the brand. Do you agree that negative publicity is ...Conduct an informal audit of on-premise business signage in your college or university community. Specifically, select five examples of on-premise signage that you regard as particularly effective. Using material from ...One form of sales presentation is called a canned presentation. This means that a salesperson uses the identical presentation time after time. How would you evaluate such an approach? What are the advantages and ...
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