Compare the full-profile approach to the trade-off approach. What are the advantages of each? Which would you

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Compare the full-profile approach to the trade-off approach. What are the advantages of each? Which would you use in the example of automobile batteries? If price were one of the attributes, would you be more likely to use the full-profile approach?

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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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Question Posted: Mar 29, 2016 04:49 AM

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Compare the full-profile approach to the trade-off approach. What are the advantages of each? Which would you

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FullProfile Advantages Description of concepts more realistic since all aspects are considered simultaneously Can employ either a ranking or rating sc...View the full answer

Marketing Research

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