Compare the promotional materials from two competitive (small) businesses. What are the goals and objectives of the promotions? How well do you think they fulfill these objectives?
Answer to relevant QuestionsVisit three independently owned small retail establishments in the same industry or business. What target market(s) does each appeal to? How are they different? If you were a member of their target market, why should you ...Some of the most innovative start-ups have been firms that have dared to buck tradition in their distribution choices, like Netflix.com who distributes rental video through mail from their Website. Select four small ...How could you segment your carwash market? Brainstorm as many different ways as possible. (Remember: some of the most successful businesses are those who have found unique ways to segment and reach a particular market.) With your classmates, make a list of several products or services unlikely to be tied to other products or services. How might you estimate sales with these? What are the three most important characteristics of a small business computer accounting system? Why do you think these are the most important?
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