Competing in the mature market for air travel promises to be a demanding challenge in the 21st

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Competing in the mature market for air travel promises to be a demanding challenge in the 21st century. Discuss the marketing strategy issues facing American Airlines during the next decade.

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 03:00 AM

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Competing in the mature market for air travel promises to be a demanding challenge in the 21st

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American Airlines will face several marketing strategy issues in the future For instance the decade ...View the full answer

Strategic Marketing

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