Concerning external analysis and internal analysis, if the order of importance is not important, why not?

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Strategic Management and Competitive Advantage Concepts and Cases

ISBN: 978-0133127409

5th edition

Authors: Jay B. Barney, William Hesterly

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Question Posted: May 08, 2015 02:58 AM

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Concerning external analysis and internal analysis, if the order of importance is not important, why not?

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Performing an external analysis first suggests that a companys strat...View the full answer

Strategic Management and Competitive Advantage Concepts and Cases

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