Conduct a sociometric analysis within your dormitory or neighborhood. For a product category such as music or cars, ask each individual to identify other individuals with whom they share information. Systematically trace all of these avenues of communication, and identify opinion leaders by locating individuals who are repeatedly named as providing helpful information.
Answer to relevant QuestionsA group of psychologists recently argued that we need to revise Maslow’s Hierarchy. They claim we should delete self-actualization and replace it with parenting. They claim too many people see the triangle as aspirational. ...What is popular culture, and how does this concept relate to marketing and consumer behavior? Why is it difficult to place a product in a consumer’s evoked set after it has already been rejected? What strategies might a marketer use in an attempt to accomplish this goal? Describe some ways in which marketers are using the Internet to encourage positive WOM. What is the difference between a market maven and a surrogate consumer?
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