Conduct an “avatar hunt” by going to e-commerce websites, online video game sites, and online communities like the Sims that let people select what they want to look like in cyberspace. What seem to be the dominant figure people are choosing? Are they realistic or fantasy characters? Male or female? What types of avatars do you believe would be most effective for each these different kinds of websites and why?
Answer to relevant QuestionsWhat is the foot-in-the-door technique? How does self-perception theory relate to this effect? Describe the difference between a membership and an aspirational reference group and give an example of each kind. List at least three roles people play in the organizational decision-making process. Are pop-up stores just a fad or a retailing concept that is here to stay? Marketers use “tricks” to minimize psychological waiting time. These techniques range from altering customers’ perceptions of a line’s length to providing distractions that divert attention from waiting:
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