Consider a problem in which you need to be able to deliver emergency pharmaceutical products to the drugstores in Chicago. That is, if a drugstore runs out of an item and they need to fill an order, your service can immediately drive the product to their location. You want to determine where your facility should be located to service these drugstores. You also want to minimize the total transportation cost of providing this service. If your transportation provider has come back and told you that the cost to make a delivery is $40, why will this not help you determine the best location for your facility? If the $40 per delivery is all you have, what other objective might you consider to locate your facility?