Consider data-mining software, which infers demographic information about the recipients of gifts. Is letting software infer demographics less of an invasion of privacy than questionnaires or other forms of direct questioning? Is such inference more effective in obtaining customer information? Why or why not?
Answer to relevant QuestionsConsider the discussion of auto categorization and smart search engines, like the one used by US Robotics. Suppose you purchased an electronic device and have a problem with it. You turn to the company’s website and find ...As part of their IT planning, many organizations decide to standardize. What does standardization mean in this context, and what are its potential benefits? What are the elements that make the responsibilities of IT professionals similar to those of other professionals, such as engineers and financial analysts?An increasing number of IS professionals prefer to call the end users of their creations “customers,” even if the developers and users are employees of the same organization. Why?During development of a new IS, professional jargon might facilitate communication among IS professionals, but it might be detrimental when used to communicate with users. Explain.
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