Question: Consider firms in any area of the retail business
Consider firms in any area of the retail business. Using Miles and Snow’s Strategy Types, identify the following: (1) a firm that you believe is a prospector; (2) a firm that you believe is an analyzer; (3) a firm that you believe is a defender; and (4) a firm that you believe is a reactor. What characteristics of each led you to conclude they belong in their respective strategy type?
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