Consider that you are planning to open a self-service carwash in town. What sorts of secondary data might be helpful in creating your marketing plan?
Answer to relevant QuestionsWhat are some of the ways you could use secondary research to better understand the various segments of your market and to develop promotional materials? Revisit the US census Bureau website (www.census.gov) and list secondary data that might be useful in opening your dry cleaning business. What are the three most important characteristics of a small business computer accounting system? Why do you think these are the most important? Defend the statement, “the function of accounting is to produce information that is useful for decision making.” What did Dr. Moyer mean when she said “INCELL may be the only biotech in the world to be bootstrapped.”
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