Consider the case where Apple computer tracks online transactions at its iStore and is interested in learning
Question:
Using a minimum support of 10 percent of the total number of transactions and a minimum confidence of 50 percent, use XLMiner to generate a list of association rules.
a. Interpret what the rule with the largest lift ratio is saying about the relationship between the antecedent item set and consequent item set.
b. Interpret the support count of the item set involved in the rule with the largest lift ratio.
c. Interpret the confidence of the rule with the largest lift ratio.
d. Interpret the lift ratio of the rule with the largest lift ratio.
e. Review the top 15 rules, and summarize what they suggest.
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Related Book For
Essentials of Business Analytics
ISBN: 978-1285187273
1st edition
Authors: Jeffrey Camm, James Cochran, Michael Fry, Jeffrey Ohlmann, David Anderson, Dennis Sweeney, Thomas Williams
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