Question

Consider the concept of integrated marketing communications (IMC). Select any company you like and do some investigating about their use of IMC in developing and executing their promotional strategies. Look for evidence through their media and messages.
a. What evidence leads you to conclude they are or are not successfully practicing an IMC approach? Be specific and connect the evidence to the discussion of IMC in the chapter.
b. Is there evidence that the firm practices internal marketing? If so, please share what you found that leads you to this conclusion. If not, speculate on how internal marketing would be of value to the organization.
c. For this or any firm, what are the major advantages of taking an IMC approach? What are the downsides of not practicing IMC?


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  • CreatedAugust 22, 2015
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