Consider the customer satisfaction model shown in Figure 14-9. Why is it important for marketing managers to

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Consider the customer satisfaction model shown in Figure 14-9. Why is it important for marketing managers to measure customer expectations as well as actual satisfaction from consumption or usage?

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Marketing Management

ISBN: 978-0136074892

4th edition

Authors: Russell S. Winer, Ravi Dhar

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Question Posted: Dec 29, 2015 08:22 AM

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Consider the customer satisfaction model shown in Figure 14-9. Why is it important for marketing managers to

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It is critical to know if a company is meeting or not meeting its customers expectations If th...View the full answer

Marketing Management

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