Consider the differences in retail concentration between the United States and Europe. How do those differences impact on manufacturers’ channel strategies?
Answer to relevant QuestionsDistribution analysts indicate that costs for supermarkets equal about 98 percent of sales. What influence does this high break-even level have on supermarkets’ diversification into delis, cheese shops, seafood shops, and ...Identify and discuss some of the factors that should increase the trend toward collaborative relationships in vertical marketing systems. Visit the Oracle.com website. Discuss how Oracle considers price in the information provided for its business process software suite. Cite examples of businesses to which the experience-curve effect may not be applicable. What influence may this have on price determination? Discuss how Apple’s (www.apple.com) marketing strategy for iPod Mini is enhanced by a Web-based approach.
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