Consider the different grading measuring scales described at the beginning of the chapter. Describe what level of measurement is represented by each. Which method do you think contains the least opportunity for error?
Answer to relevant QuestionsLook at the responses to the following survey items that describe how stressful consumers believed a Christmas shopping trip was using a ten-point scale ranging from 1 (= no stress at all) to 10 (= extremely stressful): a. ...What advantages do Internet surveys offer in terms of order bias and survey flow? What is the difference between a leading question and a loaded question? What are pros and cons of using M-Turk crowd sourcing to provide a sample for a marketing research study? Would you advise someone trying to predict which type of appeals for energy efficient technology for new automobiles ...Is a convenience sample ever appropriate? Explain.
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