Consider the evolution of wholesaling in relation to the evolution of retailing. List several changes that are similar, and several that are fundamentally different.
Answer to relevant QuestionsDo wholesalers and retailers need to worry about new product planning just as a producer needs to have an organized new-product development process? Explain your answer. Discuss the future growth and nature of wholesaling if chains, scrambled merchandising, and the Internet continue to become more important. How will wholesalers have to adjust their mixes? Will wholesalers be eliminated? If ...Discuss how computer systems affect wholesalers’ and retailers’ operations. In your own words, discuss the integrated marketing communications concept. Explain what its emphasis on “consistent” and “complete” messages implies with respect to promotion blends. What strategy decisions are needed in the personal selling area? Why should the marketing manager make these strategy decisions?
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