Consider the evolution of wholesaling in relation to the evolution of retailing. List several changes that are

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Consider the evolution of wholesaling in relation to the evolution of retailing. List several changes that are similar, and several that are fundamentally different.

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Question Posted: Sep 29, 2015 03:35 AM

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Consider the evolution of wholesaling in relation to the evolution of retailing. List several changes that are

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However in this chapter we argue that wholesalers must adapt to meet the needs of their suppliers and customersor disappear We explain many of the cha...View the full answer

Essentials of Marketing

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