Consider the following actual and forecast demand levels for Big Mac hamburgers at a local McDonalds restaurant:

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Consider the following actual and forecast demand levels for Big Mac hamburgers at a local McDonald€™s restaurant:

Consider the following actual and forecast demand levels for Big

The forecast for Monday was derived by observing Monday€™s demand level and setting Monday€™s forecast level equal to this demand level. Subsequent forecasts were derived by using exponential smoothing with a smoothing constant of 0.25. Using this exponential smoothing method, what is the forecast for Big Mac demand forFriday?

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Operations management

ISBN: 978-0132163927

10th edition

Authors: Jay Heizer, Barry Render

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