Consider the following companies, each of which is your consulting client:
1. Performance Bicycles, a company that supplies bicycles, parts, and bicycling equipment and clothing from its Web site.
2. The Oxford Omni, a downtown hotel that primarily serves convention and business travelers.
3. The Orange County Public Health Clinic, which is supported by tax revenues of Orange County and public donations.
4. The Harley-Davidson motorcycle company.
5. The Merck pharmaceutical company.
6. St. Sebastian’s College, a small, private liberal arts college.

Required
Determine each client’s competitive strategy and related critical success factors.