Consider the following four products: Toothbrush Electric can opener Grandfather clock One-gallon container
Question:
• Toothbrush
• Electric can opener
• Grandfather clock
• One-gallon container of milk
(a) Which of these products would you expect to be associated with the greatest amount of consumer price-level awareness before the consumer begins shopping for it? Explain your reasoning.
(b) Which product would you expect to be associated with the least consumer price-level awareness? Explain your reasoning.
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Related Book For
Pricing Strategies A Marketing approach
ISBN: 978-1412964746
1st edition
Authors: Robert M. Schindler
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