Consider the following list, and indicate and explain whether each best fits the definition of a problem, opportunity, or symptom:
a. A 12.5 percent decrease in store traffic for a children’s shoe store in a medium-sized city mall.
b. Walmart’s stock price has decreased 25 percent between 2007 and 2009.
c. A furniture manufacturer and retailer in North Carolina reads a research report indicating consumer trends toward Australian Jara and Kari wood. The export of these products is very limited and very expensive.
d. Marlboro reads a research report written by the U.S. FDA. It indicates that the number of cigarette smokers in sub- Saharan Africa is expected to increase dramatically over the next decade.