Consider the managers and companies discussed in the chapter. Have they been in the news lately, and what is the latest? If their image, performance, or fortunes have gone up or down, what has changed to affect how they fared?
Answer to relevant QuestionsDescribe, in as much detail as possible, how the Internet and globalization affect your daily lifeWhat are the most important forces in the macroenvironment facing companies today?Identify some risky decisions you have made. Why did you take the risks? How did they work out? Looking back, what did you learn?List the six steps in the formal planning process. Suppose you are a top executive of a home-improvement chain and you want to launch a new company Web site. Provide examples of activities you would carry out during each ...1. Prepare a SWOT analysis for Wish You Wood, based on the information given.2. Using the SWOT analysis, what general corporate strategy would you recommend for Wish You Wood? Should the store continue or change its current ...
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