Consider the market for off-campus apartments in your city. Identify some submarkets that have different needs and determining dimensions. Then evaluate how well the needs in these market segments are being met in your geographic area. Is there an obvious breakthrough opportunity waiting for someone?
Answer to relevant QuestionsExplain how positioning analysis can help a marketing manager identify target market opportunities. Give an example of a recent purchase in which you used extensive problem solving. What sources of information did you use in making the decision? Give an example of a recent purchase experience in which you were dissatisfied because a firm’s marketing mix did not meet your expectations. Indicate how the purchase fell short of your expectations—and also explain ...3Discuss the importance of target marketing when analyzing organizational markets. How easy is it to isolate homogeneous market segments in these markets? Why would an organizational buyer want to get competitive bids? What are some of the situations when competitive bidding can’t be used?
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