Question

Consider the marketing ethics case described in Example 8.8. One of the scenarios presented to the 205 marketing researchers is as follows:
A marketing testing firm to which X company gives most of its business recently went public. The marketing research director of X company had been looking for a good investment and proceeded to buy some $ 20,000 of their stock. The firm continues as X Company’s leading supplier for testing. Of the 205 marketing researchers who participated in the ethics survey, 111 said that they disapproved of the actions taken in the scenario. Use this sample result to show that the 95 percent confidence interval for the proportion of all marketing researchers who disapprove of the actions taken in the conflict of interest scenario is as given in the MINITAB output below. Interpret this interval.


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  • CreatedMay 28, 2015
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