Consider the Redwing Automotive total cost example summarized in Table
Consider the Redwing Automotive total cost example summarized in Table 8.4.
a. By how much would PLS have to cut its per-unit price in order to match SBC’s landed costs? What percentage decrease does this translate into?
b. If you were the president of PLS, where would you go about trying to lower your landed costs to better match those of SBC?
c. What logistics performance dimensions other than landed costs might PLS emphasize in order to win Redwing’s business?

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