Consider the situation of a researcher approached by Captain John’s in the Research Snapshot of this chapter.
a. Provide a critique of the procedures used to support the claim that Sea Snapper’s product is superior. Prepare it in a way that it could be presented as evidence in court.
b. Design an experiment that would provide a more valid test of the research question, “Do consumers prefer Sea Snapper fish sticks compared to Captain John’s fish sticks?”