Considering the nature of the business environment today, do you think that public relations will play a more significant role or less significant role in future marketing communications strategies? State your position and justify it, based on your vision of the future business environment.
Answer to relevant QuestionsWhat is your opinion of the newer PR techniques such as product placement, product seeding, and social media communications? Will these techniques continue to grow in importance as PR tools? Review the IMC Highlight: Special ...Briefly explain how experiential marketing is different from other forms of marketing communications activities. What benefits does it offer? What is ambush marketing, and what benefits does it offer? What are the fundamental differences among consultative selling, strategic selling, and relationship selling? Assess the role of follow- up in the context of customer relationship management practices. How important is it, and how much emphasis do sales representatives place on this aspect of selling?
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