Construct a multi-attribute model for a set of local restaurants. Based on your findings, suggest how restaurant managers can improve an establishment’s images via the strategies described in this chapter.
Answer to relevant QuestionsLocate foreign ads at sites like japander.com in which celebrities endorse products they do not pitch on their home turf. Ask friends or classmates to rate the attractiveness of each celebrity, then show them these ads and ...Collect examples of ads that rely on the use of metaphors or resonance. Do you feel these ads are effective? If you were working with the products, would you feel more comfortable with ads that use a more straightforward, ...1. Describe Cream Silk’s promotion within the context of the multi-attribute model. 2. Will the people who left with the positive attitude purchase the product? What other factors might influence their behavior in addition ...Summarize the buyclass model of purchasing. How do decisions differ within each class? Are pop-up stores just a fad or a retailing concept that is here to stay?
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